Social Media for Business Essay Example for Free

Social Media for Business Essay Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third hypothesis is: The more skilled companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data collecting method was questionnaire. A questionnaire is a pre-formulated question, in particular written set of questions to which the respondent records his/her answers. Students at Canterbury Christ Church University Worked under the guidance of Zoodikers Consulting Ltd were the general administered of the questionnaire research that had been considered for this assignment. In addition by choosing a questionnaire in the method of collecting data will increase the chance that more people will respond on our survey. Due to the fact that a ‘questionnaire’ can be complied in short period of time and that the exact questionnaire had been contain with close questions. In result, this questionnaire was not monotonous to its targets and it could achieve its aim of research. (Michaelidou, et al, 2011) For this assignment the questionnaires had been mail to the responders with a result of delayed he data analysis and some of them di dn’t return. In my personal opinion, the questionnaire is clear and easy to understand, particularly it include close questions at the beginning and slightly more complex questions later in order to be more clear and easy to the target group. Certain questions have nearly the same meaning such as, question seven with question nine, also the question ‘My company accepts and adapts to new technology’ displays two time on the questionnaire. Also if I were going to do this questioner again, I would situate more questions that can be specific on how the social media help companies raise their profits and also make specific questions on what social media platform companies use and for what main reason do they use each one. For example: Which social platform helps your company raise its relationships with customers, as feedback gathering. and which social media does your company use in advertising and promotion. As well as an issue arises in question three with the time that a company is using social media. Is been consider that is need more time to see the difference on using social media in many factors. It may be restored with longer time between the answers. Perhaps using: 6months, 12 months, 18 months, over than 24 months. In my personal view this information consider more useful. However, the questionnaire perform fair-minded part in not asking personal questions such as, responders name etc.(Fisher, 2010). It leads the respondent over the questionnaire and continues with general questions followed by more focused questions. According to the fact that our target was people who work in companies and by this I mean that people, who have general education level ensure that everyone could answer it easily. For the most part the frequently use of ‘strongly agree’ scale makes it relatively easy for there audience to select answers and become more comfortable with the questions format. An analysis and discussion of results. Primarily, you will note from the first pie chart below that approximately all companies are using social media platforms. In particular, over forty nine samples that filled in only one company do not use social media platform. Another research shows that firms use social media as a daily part of business (Carter, 2011). This authorise that social media proves to be very important for organisations (Shih, 2009), additionally evidence (e.g. Shih, 2009) recommend that social media is one of the most important tool on running a company. In the second pie chart you can see that manufacturing and transport companies do not use social media. According to manufacturing executive (Can Manufacturing use Social Media to improve its image?, 2012) manufacturing lives outside the world of social media se antithesi with transport companies (Social Media in Transportation in 2012, 2012). However, business services companies that have as most important implement the communicate, collaborate and share information (Enders, Hungenberg, Denker, Mauch, 2008) In order to test the first hypothesis we will test the variable: ‘How long has your company been using social media?’ against another variable: ‘Our relations with customers have improved since we started using social media. ’The table below shows the results of a cross tabulation to the question ‘How long has your company been using social media in addition to agreeing with the following statement Our relations with our customers have improved since we stared using social media. A Chi-squared distribution method will be used in this assignment in order to test its hypotheses. Through this test is going to make clear to whether the collected data are close to the results that been expected. The Chi-squared test for the above data is 3.620254 through a significance level of 10% and that means that there is 10/100 possibility that the results that had been gathered are by pure chance. In addition according to the Chi-squared test, the lowest level of confidence that is acceptable is 5%.In other words there is uncertain fact in the first hypothesis. Furthermore, the literature approve that social media is becoming a core element for businesses in the form of Customer Relation Management (CRM) (Beard, 2010).In particular, as well as known as ‘user-generated communication’, create a new source of information by changing the tools and strategies that companies use to communicate and interact with their customers. (Mangold Faulds, 2009). Another finding by Jacques et al (2011) is that internally networked firms share easier information and carriage them on decision making. The below area graph is displaying the results that had been found. From the below chart it is noticed that all companies start using social media more than 4 months. From the time of 4-6 months only 9% ‘strongly agree’ and 36% ‘agree’ to the statement. Companies that using more than a year the social media shows that there are more certain that social media improve their customer relations, which 24% ‘strongly agree’ and 44% ‘agree’ with the statement. To test the second hypothesis, this assignment took the variable ‘How long has your company been using social media?’ compare it with ‘Social media has helped the company to raise its profile’. In other words how do social media have impact on companies’ profit? The below table shows the results: According to the above table you can see that as the time past that a company use social media then the more raise the companies’ profile. The findings noted that of the forty nine individuals only four of them are ‘not sure’ or ‘disagree’ with the fact that social media is increasing a company’s profile. Correspondingly it’s has been note that on the companies that has been using social media for 4-6 months, only one company,9% ‘strongly agree’ and 9 companies 82% ‘agree’ that is effective on the company profit. However with finding, 38% ‘strongly agree’ and 53% ‘agree’ companies that using social media more than a year are further sure that it’s have excessive impact on companies’ profile. The Chi-squared test data is 8.395945 with significant level of 10% which with the intention of this there is 10/100 probability that the findings that had been collected are through pure chance. In other words, due to the fact that the lowest level of significance confidence is been acceptable is 5% this hypothesis is uncertain. Furthermore the fact that Small, Medium Enterprises (SME’s) have found that using social media is a low-cost, affective marketing tool (Fischer, et al 2011) confirm that it’s reduce firms expenses. Moreover, in 2009 Facebook, a social network site had 206.9 million unique visitors globally (NielsenWire, 2010).This information increase and in my way of thinking ensure that firms by using social media are raising their profiles. To test the third hypothesis, this assignment compare the following variables: First, We have become skilled in using social media. with the second, Social media attracts new customers to the company. additionally the following hypothesis will investigate whether there is a difference on how skilled are companies employees in using social media, with how can affect on attracting new customers to the company. On the below table you can see the results of the third hypothesis. Its been recognise that Chi-squared is analyse on how two variables related to each other. In particular by comparing samples we discover whether there is significantly difference from each other. Its ensure us that our scores are not relate on chance. On the third hypothesis, the Chi-squared test data is 36,161934 with significant level of 1% which with the intention of this there is 1/100 probability that the findings collected are by means of pure chance. In other words, the second hypothesis has been confirmed. These all support the literature argument on the strong connection and big influence social media allows firm to have with the customers (Berinato Clark, 2010 cited in Fischer et al 2011).As well as allows for the firm to converse with customers and creating effectively a fan base (Volpe, 2008 Fischer et al 2011). On the other hand others literature arguments show that staff may not be familiar with social networking sites (Michealidou et al 2011) and that some of them ignore social media because they don’t have the knowledge of how to use it to an advantage (Kietzmann et al, 2011). This assignment point to test the results of an open question, nonetheless the few amount of responders on ‘open question’ make it unreliable to compare the relationship between these responses by means of another variable as the information is pure. Conclusion Furthermore the analysed of the statistic data answer the research questions that had been set out in the introduction of this assignment. For the most part, this assignment shows that there is a relationship between the use of social media and their relation with customers. This is due to the good communication channels that contain in social networking sites. Finally, proving that there is a relationship between the skilled an employee is in using social media the more customers will attract to its company. This is the reason that university is making a lot of effort in making student be aware of social media and be able to use the ‘power’ of it. The future research that this assignment could look into is what social media platform companies use and for what main reason do they use each one. Reference Beard, D. (2010) Do it right: Social media for B2B firms, Marketing (00253650), pp. 19-19 Available at: http://search.ebscohost.com/login.aspx?direct=truedb=buhAN=52909723site=ehost-live (Accessed 25/10/11) Carter, M. (2011) ‘Small but nimble’, Computer Weekly, p. 19. (Accessed: 13 November 2011) Christodoulides, G. (2009). Branding in the post-Internet era. Marketing theory, Vol 9, Issue (1), PP141-144. Sage publications Ltd. Available at: http://mtq.sagepub.com/content/9/1/141.abstract. Date accessed 5/11/11. Constantnides, E. (2008) ‘The Web 2.0 as Marketing Tool: Opportunities for SMEs’ Mendeley,9,3,pp.231-244. [Online] DOI: 10.1057/palgrave.dddmp.4350098 (Accessed: 9 November 2011). Enders et al., 2008A. Enders, H. Hungenberg, H.-P. Denker, S. Mauch The long tail of social networking: Revenue models of social networking sites European Management Journal, 26 (2008), pp. 199–211 Article | PDF (395 K) | View Record in Scopus | Cited By in Scopus (16) Fischer, E, Reuber, R (2011) Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?, Journal of Business Venturing, Volume 26, Issue 1, January 2011, Pages 1-18, Available at http://www.sciencedirect.com/science/article/pii/S0883902610000856 (Accessed 1/11/11) Fisher, C (2010). Researching and Writing a Dissertation. 3rd ed. Harlow: Pearson Education Limited. pp.210 217. Fisher, T. (2009). ROI in social media: A look at the arguments. Journal of Database Marketing Customer Strategy Management, Vol. 16 Issue 3. PP189-195. Available at: http://www.mendeley.com/research/roi-social-media-look-arguments/ Date Accessed: 6/11/11 Jacques, B. and Chui, M. (2011) ‘How Web 2.0 pays off: The Growth Dividend Enjoyed by Networked Enterprises’ McKinsley Quarterly, 2, EBSCOHost [Online] Available at: http://web.ebscohost.com (Accessed: 13 November 2011). Kietzmann, J., Hermkens, K. and McCarthy, I. (2011) ‘Social media? Get Serious! Understanding the Functional Building Blocks of Social Media’, Science Direct, 54, pp. 241-251. [Online] DOI: 10.1016/j.bushor.2011.01.005 (Accessed: 26 November 2011). Mangold and Faulds, 2009W.G. Mangold, D.J. Faulds Social media: The new hybrid element of the promotion mix Business Horizons, 52 (2009), pp. 357–365 Article | PDF (207 K) | View Record in Scopus | Cited By in Scopus (33) NielsenWire, 2010NielsenWire Led by Facebook, Twitter, global time spent on social media sites up 82% year over year, January 22 2010 Available at: http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ (2010) [Accessed 26 November 2010] Michaelidou, N., Siamagka, N. T. Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands, Industrial Marketing Management, (0), Available at: http://www.sciencedirect.com/science/article/pii/S0019850111001374 (Accessed 25/10/11) Russell, M.G. (2009) A call for creativity in new metrics for liquid media. Journal of interactive advertising, Vol 9. Issue 2. PP 44-61. Available at: http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=c78bc957-b78e-4f47-99f3-776b68c045d1q=+Social+Media-+Metrics. Date Accessed 11/11/11 Sekaran, U and Bougie, R (2009). Research Methods for Business. 5th ed. Chichester: John Wiley Sons. pp.197. Volpe, M. (2008, March 5). How to use Twitter for marketing and PR [Web log message]. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx http://www.manufacturing-executive.com/thread/1013 http://blogdg.ctl.ca/2012/01/social_media_in_transportation.html

The Nature of Evil in What Were They LIke and Vultures :: English Literature Levertov Achebe Essays

The Nature of Evil in What Were They LIke and Vultures The two poems, 'What Were They Like' and 'Vultures' make the reader think carefully about the nature of evil due to the use of poetic devices by the authors Chinua Achebe and Denise Levertov, the way in which each poem is structured and presented and also the way in which evil is shown in each poem. The poem 'Vultures' portrays a contrast between good and evil, it shows how the two elements can be linked even through complete dissimilarity. The vultures show love to one another but they are also evil as the poet describes how they devour the human corpse. The Commandant at Belsen shows love for his son but again, he also shows devout evil by exterminating millions of other people's children at the camp. In 'What Were They Like' evil is shown in a different light, evil is shown in the sense that all of the goodness has been taken away and now there is nothing left. It is a series of questions followed by answers which are not fully complete. Both poems use negative adjectives to show the nature of evil. Examples of this from 'Vultures' are greyness, dead, broken, cold, strange and gross. Silent, smashed, charred and bitter are only a few examples of the many in 'What Were They Like'. The use of these negative adjectives shows the authors disapproving opinion of the events described in each poem. Chinua Achebe uses alliteration to9 show his feelings in phrases such as 'drizzle of one despondent' and 'Praise bounteous Providence'. The structure of 'Vultures' is interesting; the first section describes the love and evil shown by the vultures which is linked by another collection of short lines to a description of the Commandant and the way in which he shows both love and evil. The use of short, sharp lines in the poem makes it seem more powerful. The presentation of 'What Were They Like' is very effective. There are six questions one after another in the first stanza followed by the six answers in the second stanza. The poet answers the questions from

Drama coursework †Response Essay

Introduction In our group we came up with lots of similarities in our thought showers. A lot of us described the Witches the same as in the green faces, long noses warts & spots, and there broom sticks. Some differences that our group came up with is that a few of us thought of modern witches, as in a normal human being look but with witch features, instead of black cats a lot of our group wrote different pet names. Our mind has been influenced about the topic by many things e.g. the media’s outlook on a stereotypical witch, children’s stories also portray witches with the green faces big hats etc. which means movies portray it like this. Also from the image created by our ancestors where the apparent witches were being burnt at the stake. Macbeth extract: focusing on the ‘outsider’ This role-play brought about issues such as how society today fears outsiders. How society today is divided into different groups, such as Goths / punks / gangster and take different paths in life. We fear the outsiders of society because we fail to understand the logic behind their culture / background. This also brings about racism / religion clashes. In the olden days most of the fear was based around witches because they were conveyed as the biggest outsiders. The storyline of our role-play was about a gothic boy who was feared & isolated from family & school because of being a Goth. We started the role play with Steven (the gothic boy) being in a school photo where is he is isolated from the rest of the school and then we went into his home life where his parents & siblings make jokes about his appearance and his way of life. We ended the play with a twist, where Steven was with all his gothic friends and his little brother (Aaron Tovee) walks past Steven and his group of gothic friends and is mocked for being what society would call â€Å"normal† and he is then conveyed as the outsider. We showed isolation in this play from the very first scene. In the first scene we had school photos were Steven (the outsider) was separated a foot away from the rest of the school that were huddled together for the photo. We portrayed an even bigger sense of frustration & isolation by this when the photographer asks Steven to step in the photo and the group moves away from him. The photographer blames Steven and again snaps at Steven to move into the photo. We did this to show how normal society blames the outsider, as if it was just easier to do so. We also showed isolation at the dinner table of Stevens’s family-home. We showed this by having all his siblings laugh and snigger at him and make comments like â€Å"drink blood† because of his gothic background. We ended that scene with Stevens father shouting at Steven telling him he’s not welcome in the home for kicking his sibling under the table (for making the comments) and telling him to get out and hang around with ‘his own kind.’ This made the whole idea of isolation seem a lot more effective because even his father, he whom he should be very close with, kicks him out of the house belting abuse at the top of his voice just because he is a Goth. We also ended our role-play with a twist on the sense of isolation where Steven is with a group of his Goth friends when his little brother walks past and his little brother feels isolated and afraid because he is the outsider there. The crucible Some similarities of ideas that we had on the idea of witchcraft from this stimuli went along the lines of how accusations were so quickly thrown around in the courtroom, and how everyone believed someone who was called a witch. Most people also thought that it was a fairly racist time and that’s why if you was black like the maid in the stimuli the blame was easily put on you. Some differences on the stimuli were about how the accused always showed a sense of fear. How society was so gullible and why the lies were started. In our role play we showed the accusation by the same sort of scene as the stimuli. We had it set in a court-room in the olden times whereas the judge’s verdict was the final, and punishment was death / something incorporating pain. We built hysteria in our role-play by levelling up the amount of volume in the courtroom until it was mayhem and chaos with everyone throwing accusations of being a witch to the accused. We marked the moment where the defence is getting shouted at and abused really badly and she gets up and accuses a man from the courtroom audience. We did this by building up the hysteria with everyone standing up shocked, and built up amount of noise slowly to a really loud volume and then when she got up and said â€Å"It’s him!† we silenced the courtroom immediately so it was just a big awkward silence. Studying this stimulus helped us understand the context at the time because it showed how gullible society was at that time period. An example of this is the fact that everyone believed that a person was a witch just by someone else’s word. The stimulus also shows that there was a big thing about racism in that time. An example of this is where the black woman was blamed for being the witch and beat brutally, the accusation was easily accepted by society because of the colour of her skin. Forum Theatre. Our class used forum theatre through studying a news article about a woman sacrificing her two babies to Satan. We then used this as a stimulus and did a whole-class courtroom drama, where we would switch places (defence, prosecution, judge, witnesses etc) This was useful to use because it made you think on the spot about the subject and it also improved your improvisation skills. Using the court-room drama attached with forum theatre was very useful because reading about just the sacrifice gave you a biased opinion about what really happened. But when we used the courtroom drama we had to act as defence as well so you started thinking about both sides of the story, and maybe reasons for why they did it. When playing the witnesses it also opened up that it might not just affect the family it could also affect other people around too. Conclusion My understanding of the topic has developed through studying the different stimuli a lot because you start to realise that witchcraft isn’t all fairytales and children’s books. It can be portrayed through children’s theatre, but also relate to serious events such as when the babies were sacrificed by the mother to Satan and such. Studying the different stimuli in different times and cultures developed our Understanding a lot too because you can see that not along ago was it that people actually were killed for being accused of witches, and everything was done through religion, and people believed in God strongly. You can see that science has developed through the ages and changed the thoughts of people today drastically through things such as the theory of evolution, which puts people in 2 minds about the creation of mankind, and even questions religion. Therefore people aren’t willing to believe things like witchcraft anymore as it has become abnormal for us to comprehend supernatural things.

Describe the 2 views of Corporate Social Responsibility.

One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about businesss social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins, Bergman, Stagg and Coulter, 2003: 136). The Nobel Prize winning economist Milton Friedman endorsed this classical view. Friedman said the primary responsibility of managers is to operate the business to satisfy the interest of shareholders, and this interest of course is†¦show more content†¦Two leading tobacco policy experts have today accused transnational tobacco companies of corrupting the concept of corporate social responsibility (CSR) by seeking to use it as a means of directing attention away from the dea dly effects of their products and dubious business practices (Collin and Gilmore, 2002). Even though they are considered to be a company that is socially responsible, it is assumed that their products will cause ten million deaths by the year 2030. So, in the long run, the society will actually be worse off from the organizations business practices. Social responsibility is just used as a means to cover up the business practices that otherwise would not be accepted in the society. 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